Pages

Pages is the most granular content view in Analytics: it shows each URL's performance separately, so you know which pages carry the traffic and which important content goes unseen. It does not just count volume — it puts each page's quality (time on page, bounce rate, engagement rate) and its structural problems (orphan pages, dead ends) right next to that number.

This dashboard splits into three key parts:

This part gives you the macro state of your content at a glance. Users, Sessions, Pageviews and Bounce rate paint the macro traffic picture. Imagine you want to know which content is going viral right now, which page genuinely holds users, and which once-popular content is fading; Fastest Growing Page, Highest-Engagement Page and Most Declining Page answer exactly those three questions — all three only compare pages with at least 50 views in both periods, so low-traffic noise can't distort the result.

This part gives you comparison and deeper-exploration tools for pages.

• Comparison chart: the trend of up to 5 pages ticked in the table, in Trend and Distribution views.
• Pages table: searchable by title or URL and its columns are customizable; the defaults are pageviews, users, sessions, Average time on page and Bounce rate, and the "Optional columns" menu lets you add Engagement rate, Entry rate, Exit rate and Pageviews per user too; a Total row at the top is your comparison baseline. Diagnostic badges appear on rows that meet their criteria: Trending (a spike vs. that page's own history), Underperforming (high traffic but high bounce or short dwell time), Declining (sustained erosion), Orphan (no internal link points to it, reachable only via direct or search), and Dead end (very high exit rate with no clear next step) — not seeing a badge on the table just means no page in that period met its condition, not that the feature is off.
• Page detail panel: opens on click, showing that page's trend over time (switchable between pageviews, users, sessions, average time on page, Engagement rate and new-users share), overall stats, and that page's own referrer channel share, geography and user device breakdown.

For topic-level analysis (say, all sports news as one unit), use Tags instead of this dashboard. If one user opens a page 5 times, that's 5 pageviews and 1 user; so pageviews are always greater than or equal to users. Engagement rate is the complement of bounce rate, and Average time on page is scoped to just that one page, not the whole session. A high exit rate isn't always a problem; on pages like Contact Us or the end of checkout, leaving is the natural outcome, so read the Dead end badge in context of the page's own purpose.