Acquisition Analysis

This section is Shahin's arm for measuring marketing effectiveness — assessing campaign performance, identifying the most effective user-acquisition channels, and gauging the quality of incoming traffic from referring domains.

This section has two dashboards:

Imagine you want to know where your audience comes from and which ad campaign actually paid off. Traffic Acquisition shows the macro channels and sources — from organic search to social media — and tells you which channel brought the most volume, which is highest quality, and whether your site has become dependent on a single channel. Campaigns gives you a finer layer: any link tagged with UTM parameters becomes a measurable campaign here, and you see which campaign drove the most traffic and whether that traffic was actually good.

Each session's source is derived from the Referrer header and the landing URL's UTM parameters, then mapped to a channel; arrivals with no signal count as Direct.