Audience Insight

Audience is the main tool for understanding your visitors technically and behaviorally. Its data is the basis for prioritizing browser support, optimizing responsive design and assessing the health of incoming traffic.

This section contains two specialized dashboards:

• Device & Technology — the technical breakdown of devices, operating systems, browsers, screen sizes and the technical test matrix. See the guide.
• Bot traffic — measuring and isolating machine and web-crawler traffic, with the pages they target and their behavior.

Everything derives from the Analytics script: location from IP (displayed only at country/city level), device details from the browser’s user-agent string, and bot separation via signatures and behavioral patterns. All other reports are bot-free by default.