Analytics service guide
Traffic and behavior reports, acquisition, audience and engagement — the backbone of data-driven decisions in Shahin.
Updated: Dec 2025
About the service
Shahin Analytics is the platform for analyzing user behavior on your website. Once the tracking script is in place, interactions, sessions and the audience's navigation path are recorded and processed in real time.
This service splits into four key parts:
1. Key data & metrics
This part includes all the base metrics and information collected and shown once the Shahin script is installed on your site.
Imagine you just installed the script and now want to see how much audience your platform is pulling in; this is exactly where you get overall site traffic (pageviews, users and sessions, traffic sources and channels, referring sites and campaigns), on-site behavior (top pages and visit time patterns), and audience traits (geography, device type, OS, browser and device brand). This data is available at two levels: realtime data, and analytical/periodic data for reviewing trends.
All figures in this service are filtered automatically and counted from human traffic only. To review bot and crawler behavior, the dedicated Bot traffic report is available under Audience Insight.
2. Main reports
This part includes all the dashboards and reporting tools you need to analyze the platform's different layers.
These reports are your analysis roadmap. From the Overview dashboard for the macro state of traffic, to Realtime for live monitoring of views and sessions, Audience Insight for breaking down user attributes, Acquisition Analysis for campaign performance and UTM parameters, and the Engagement report for scroll depth and session duration. Kiosk Mode also gives you a full-screen, rotating display of live data on monitoring-room screens.
3. How data is collected & processed
- You create a project in Shahin.
- During activation you receive the analytics script.
- Every time a user opens a page or interacts, the script sends the event to Shahin servers.
- Shahin processes the events and shows them in reports right away.
FAQ
Once you’ve created a project in Shahin, simply copy the tracking script from the panel and place it before the closing </body> tag in your site’s template. As soon as the first visit is recorded after installation, monitoring of user behavior and event logging begin automatically.
These two modes are built for two different analytical purposes: the Realtime view shows data from the last few minutes, for live monitoring, checking the state of a deploy, or watching user behavior during time-sensitive campaigns; the Historical view gathers and analyzes data across past days, weeks and months to surface patterns, assess long-term trends and compare performance across periods.
This minor gap comes from differences in methodology — sampling methods, bot-filtering algorithms, how much users block cookies, and how different calendars are calculated can each set tools’ outputs apart. Full explanation: Data health & quality.
Yes; the panel lets you filter reports by default ranges (daily, weekly, current month) or by a custom range. You can also compare the selected period’s performance against past historical periods.
The Realtime Statistics report in Analytics shows the last few minutes — ideal for live monitoring of campaigns and traffic spikes.
A standalone display mode for public screens: create a display profile and the live dashboard of several projects plays full-screen and rotating on a TV or wall monitor. Details: Kiosk Mode.
No. The interface is designed for business and marketing managers; reports turn raw data into actionable insights so you can decide without technical skills.
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