SEO service guide

The SEO service in Shahin connects directly to Google Search Console and organizes your website's organic traffic data into five analytical tools.

The first two reports (Search Results and Discover) show the console's statistical data directly and broken down; two analytical dashboards (Site Structure and Content Lifecycle) examine structural patterns and topic growth trends; and finally, Action Queue turns these analyses into a prioritized list of practical actions for the editorial team.

• Search Results — standard web-search data (clicks, impressions, CTR and average position) broken down by page, query and date; the base every other report in this section builds on.
• Discover — analyzes traffic from Google's mobile suggestion feed (Discover); given Discover's structure, this section's stats are reported by page URL only, with no query data.
• Site Structure Analytics — aggregates SEO data by the site's folder structure and categories (e.g. /sport/ or /news/) to identify growing sections versus sections losing traffic.
• Content Lifecycle — a comparative assessment of keywords and pages across three 28-day windows, sorted into defined labels (Emerging, Evergreen, Volatile, Losing, Demand drop, and more), to separate real SEO problems from natural shifts in demand.
• Action Queue — a prioritized worklist of concrete tasks based on the intersection of "clicks at risk", "recovery potential" and "content freshness"; built for weekly planning by content and SEO teams.

Connecting your Google Search Console account

1. Copy the dedicated service email (Service Account) shown in the Shahin panel.
2. Add this email with Viewer/Restricted access to the target property in Search Console.
3. Once access is confirmed, data fetching and analysis start automatically.

Data sync and archiving

Data is fetched from Search Console automatically at regular intervals and stored in the SEO service; this archive lets reports use a custom date range and compare against the previous period.