Discover

This dashboard fetches Google Discover traffic data directly from Search Console; a feed based on user interests on mobile devices that surfaces content without a direct search. Given Discover's structure, the "query" and "average position" metrics don't exist in this report, which is why this page is simpler than Search Results.

Discover traffic is inherently marked by sharp, short-lived swings; a traffic spike usually signals wide reach or a single piece of content going viral, not necessarily a shift in the site's stable trend.

• Page filter — filters results by page URL; the query filter is disabled here since Discover has no query dimension.
• Compare with previous period — draws a comparison dashed line for each active metric against the previous period (7 days back), for monitoring fluctuations.
• Performance indicator cards (selectable) — no position metric, since Discover has no ranking concept: Total clicks (this time from the Discover feed, not search), Total impressions (per Google's algorithmic selection, not a user search), and Average CTR (in Discover this depends heavily on the lead image and headline).
• Daily trend chart — plots daily fluctuations for each metric enabled in the cards above.
• Top items table — two tabs, Pages and Dates, measuring clicks, impressions and CTR; shows up to the top 500 rows by clicks, and clicking a page filters the report by it.

Like Search Results, this report shows only the raw data layer and has no detail panel or interpretive labels.

1. Direct data fetch — information is received without intermediaries from the Google Discover section in Search Console.
2. CTR formula — clicks divided by impressions, expressed as a percentage.
3. Table display cap — to keep load times fast, the table shows up to the top 500 highest-traffic pages.
4. Scope of analysis — the specialized analyses in Content Lifecycle and Action Queue focus on organic web traffic; to evaluate the suggestion feed's performance, this dashboard is the primary reference for Discover traffic analysis.