Average Position

For each impression, the highest position your site's link held on that results page is recorded; average position is the mean of all those positions across the selected range. Ranks above 10 mean page two of results or later.

Position sets the real ceiling on your CTR — even the best title in the world won't earn many clicks from page three of results. If CTR is low and position is also low (a large number), the title isn't the problem; the priority is improving rank through content and link-building first. To root-cause a specific page or keyword's ranking drop, see Content Lifecycle.