Search Results
Direct presentation of Google web-search data: click count, impressions, click-through rate (CTR) and average rank.
Updated: Dec 2025
What is Search Results?
This dashboard shows Web Search data directly from Google Search Console, unaltered. Given Google's natural delay in finalizing stats, the freshest reliable data is always from the previous day, and history is kept up to 18 months back.
This section provides only the statistical layer; for root-causing changes and setting fix priorities, this data is processed and analyzed in the Content Lifecycle and Action Queue dashboards.
What you see
- Query & page filter — narrows results to an exact query or a page URL; clicking a table row below applies the same filter automatically.
- Compare with previous period — draws the previous period's trend (7 days back) for each active metric, as a faint dashed line on the same chart, for a quick read on the direction of change.
- Performance indicator cards (selectable) — clicking one toggles its line on the chart (at least one must stay active): Total clicks, Total impressions, Average CTR and Average position.
- Daily trend chart — plots daily fluctuations for each metric enabled in the cards above.
- Top items table — three tabs: Pages, Queries and Dates; with clicks, impressions, CTR and position columns. This table shows up to the top 500 rows by clicks, and clicking a row turns that item into the filter above.
Given this dashboard's raw statistical nature, interpretive labels and a separate analysis panel are not active on this page.
How it works
- Direct connection to web data — data comes directly from Google Search Console; the previous day's finalized data is always the most accurate computational reference.
- CTR formula — clicks divided by impressions, expressed as a percentage.
- Average position calculation — computed from the site's topmost rank at each impression; numbers closer to 1 mean a higher position on the page.
- Row display cap — to keep load times fast, the table shows up to the top 500 highest-traffic rows.
- Root-causing drops and gains — to evaluate what's driving traffic changes and get a fix plan, check the Content Lifecycle and Action Queue dashboards.
Row cap: a page or query not showing in the table doesn't necessarily mean it went unrecorded; the table is sorted by the top 500 highest-click results, and lower-traffic items aren't included in this view.
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