Total Impressions

Every time a link to one of your site's pages appears on a Google search-results page, this number increases by one — regardless of whether the user actually saw it or clicked it. This number is read directly from Google Search Console.

This number is your site's potential traffic ceiling: before any click, the site has to be seen. Impressions growing without a matching rise in Clicks signals a missed opportunity — Google considers your content eligible for more queries, but something in the title or description is stopping users from clicking; exactly the pattern the Quick Wins card in Content Lifecycle hunts for.