Average CTR
The ratio of clicks to impressions, as a percentage; a measure of how compelling your title and description are in search results.
Updated: Dec 2025
Computational logic
Calculated as Total clicks divided by Total impressions, multiplied by 100. Since this is an average across the whole range, it can be built from a mix of strong and weak pages; to see each page or query's own CTR, check the Top items table.
Use-case narrative & business value
CTR is the only metric on this dashboard that directly reflects the quality of your title and meta description, not the quality of Google's ranking. A page can hold an excellent position yet earn a low CTR because of a dull title; this is exactly where rewriting the meta, with no technical or content change needed, delivers the fastest SEO payoff.
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