Screen Orientation

The share of portrait versus landscape orientation, among mobile and tablet users only.

Updated: Dec 2025

Computational logic

Each visit's screen orientation is read from the browser; this metric is meaningless for desktop and is excluded from the calculation.

Use-case narrative & business value

Imagine you are producing a video for the product page; if the vast majority of mobile users are in portrait, building a landscape version of the same video wastes effort. This metric tells you which orientation to optimize your visual content for.