Traffic Acquisition

Every visit arrives from somewhere: organic search, a direct visit, a link on another site, social media, email, or a campaign. This dashboard puts every channel and source side by side, so you see each one's traffic share, how good that traffic is, and how fragile your acquisition is if it leans too heavily on any single one.

This dashboard splits into three key parts:

This part gives you the macro state of channels and sources at a glance.

Imagine you open this dashboard first thing in the morning to know where yesterday's traffic came from; Sessions tells you total incoming volume and Active Sources tells you how many distinct sources that traffic came from — a low count paired with high concentration means a narrow acquisition base. Top Channel tells you volume only, while Highest-Engagement Source and Best Acquisition Source answer two independent questions: which source brings genuinely engaged users, and which source acquires the most new users — these aren't always the same source. Channel Concentration Risk warns you whether your business has become dangerously dependent on a single channel.

This part gives you comparison and deeper-exploration tools for sources.

• Comparison chart: switchable between channels, sources or domains, and between Trend and Distribution views; only up to 5 rows ticked in the table below are plotted.
• Channels & Sources table: three tabs — channels, sources, domains — with columns like sessions and share, growth%, users, pages per session, new-users share and bounce rate. The row that won Best Acquisition Source or Highest-Engagement Source carries a badge; entries suspected of spam or a self-referral configuration error carry a warning flag.
• Source/channel detail panel: opens on row click, showing the trend over time, overall stats, that source's internal composition, users' location, device details, and top landing pages.

This part explains how each session's source is identified.

The referring domain is read from the browser's Referrer header and mapped to a channel; when no referrer is sent (e.g. arrivals from apps), traffic is logged as Direct — for precise campaign tracking, use UTM parameters instead. Each row's growth% is compared against the equal-length prior period; if that period had fewer than 100 sessions, a "—" is shown instead of a misleading number. Spam and self-referral detection are fully automatic and need no manual configuration.