Best Acquisition Source

Sources are ranked by the number of new users they brought; if another source has a higher new-user rate but lower volume, it's shown underneath as the runner-up.

This metric helps you evaluate growth campaigns' roadmap beyond surface-level traffic stats. Imagine this month's big goal is expanding the audience base and bringing in genuinely fresh visitors, not just spinning the wheel of repeat views; this card shows with full transparency which surface has invited the most truly new users onto the platform. Placing this data next to Highest-Engagement Source gives you the complete picture of whether your top acquisition channel also brings valuable, lasting audience, or just inflates the counters.