Highest-Engagement Source

Engagement rate is computed for every source and the highest one wins; to filter out statistical noise, only sources with at least 100 sessions in the selected range enter this comparison.

This indicator reveals the true measure of audience acquisition, cutting through the noise of big numbers. Imagine you've activated several channels to drive traffic and want to tell which surface actually keeps users engaged and interested, rather than just sending fleeting clickers to the site; this card is the exact answer to that key question. If a source has staggering volume but its engagement score stays low, it's a serious signal that it's time to review and optimize that source's quality.