Top Channel

Channels (organic, direct, referral, social, email, ...) are ranked by number of sessions; the card also shows the largest source within that channel and its percentage share.

This metric gives you your platform's traffic compass at a glance. Imagine you want to know which surface — organic search, social media, or referring domains — feeds most of your site's traffic; this card reveals the raw volume of arrivals. But remember: this indicator only narrates quantity, so weighing it alongside Highest-Engagement Source is essential for real marketing strategy decisions.