Average time on page

Total time spent on that page across all views is divided by that page's view count. Unlike Average session duration, which covers the user's total time across the whole site, this number is scoped to that one specific page.

This metric helps you see which page is actually being read and which only gets a quick glance; Average Time on Page shows exactly that. A page with long-form content but a short dwell time signals either that the content isn't being read, or something in the page design is blocking a full read; always read this number alongside that same page's bounce rate to get the full picture.