Engagement rate

An engaged session means it was active for more than ten seconds, or had at least two pageviews, or recorded a conversion event — any one of the three is enough. That count is divided by total sessions; Engagement Rate is exactly the complement of Bounce Rate, and the two add up to 100%.

This metric gives you a sharper read on interaction quality, beyond whether a user simply saw one page or several. Imagine you want to know whether a page merely gets high traffic or genuinely holds users; Engagement Rate is exactly what draws that distinction. A page or source with high traffic but low engagement usually signals a mismatch between the title, the ad, or the page's actual content.