Entry rate
The percentage of a page's views that were the first page of their session — i.e., the session started on this exact page.
Updated: Dec 2025
Computational logic
Sessions that started exactly on this page, divided by that page's total views; unlike Top Entry Pages, which ranks pages by absolute entry volume site-wide, Entry rate is a ratio scoped only to that page's own views.
Use-case narrative & business value
This metric helps you see whether a page mainly acts as an entry gateway or is mostly seen partway through a journey; a high entry rate means this page is largely where users' sessions begin — pages that pull traffic from search or ads typically have a high entry rate. Read this alongside that same page's bounce rate; a high entry rate paired with a high bounce rate means your landing page isn't convincing users to continue.
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