Exit rate
The percentage of a page's views that were the last page of their session — i.e., the user left the site right after this page.
Updated: Dec 2025
Computational logic
Sessions that ended exactly on this page, divided by that page's total views. It differs from Bounce rate: bounce rate only counts single-page sessions, while Exit rate counts every view that was the session's last one, even if the user saw several other pages before it.
Use-case narrative & business value
This metric helps you know how likely users are to leave the site right after seeing a specific page, regardless of how many pages they saw before it; Exit rate measures exactly that. A high exit rate is natural on pages like Contact Us or order confirmation; but the same high number on a page in the middle of an important flow (say, midway through signup) signals a real obstacle worth investigating.
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