Bounce rate
The percentage of sessions in which the user saw only one page and left without further interaction (single-page session, or Bounce Session).
Updated: Dec 2025
Computational logic
Single-page sessions divided by total sessions. Note: a page whose job is a one-glance answer (like a price, a definition, or an address) inherently has a high bounce rate, and that does not necessarily mean a problem.
Use-case narrative & business value
This indicator gauges landing-page quality and how well it matches user expectation. Reviewing bounce rate helps you decide which pages or traffic sources need a review of content, faster loading, or a message fix to engage the audience better.
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