Average session duration

A single-page session is often logged as zero seconds; that is why on news and one-page sites this average is underestimated and is best read alongside bounce rate.

This indicator shows the quality of user engagement; alongside view depth, it gives a clear picture of how compelling your content is. If users spend a long time per session on the platform, your content or site structure managed to deeply engage their attention, while a very low average time signals weak pull or users abandoning pages quickly.