Users

This metric is counted by browser and device, and each user is counted once within the selected range; so if one person visits from both their phone and laptop, they are counted as two users, and the total slightly overestimates a login-based count.

This metric shows you the real size of your audience, not the volume of views. When you want to gauge sustainable platform growth, analyze how often your audience returns, or check whether your latest campaign actually pulled in new people versus just inflating repeat views, this is your main compass.