Tags
Evaluating the performance of content topics and categories: identifying popular subjects, the most engaging topics, and patterns of declining audience attention.
Updated: Dec 2025
What is the Tags dashboard?
On high-volume content sites, evaluating pages in isolation isn't enough to understand audience preferences. By aggregating traffic data based on content categories and topic tags, the Tags dashboard lets you compare content topics by traffic volume, user retention and change trends over time.
This dashboard splits into three key parts:
1. Headline cards
This part gives you the macro state of content topics at a glance. Imagine you want to know which topic is gaining momentum right now, which topic your audience genuinely reads carefully, and which once-popular topic is now fading; Fastest Growing Tag, Longest-Read Tag and Most Declining Tag answer exactly those three questions — all three only compare tags with at least 1,000 views in the previous period, so small numbers can't produce misleading results. Beyond the percentage, all three cards also show the absolute change and how many pages carry that topic.
2. Comparison chart, table & detail panel
This part gives you comparison and deeper-exploration tools for topics.
- Comparison chart: compares up to 5 tags ticked in the table, in Trend and Distribution views.
- Tags table: every tag active in the range, with pageviews, users, sessions, Average time on page and Bounce rate; sorted by pageviews, with a Total row at the top as your site-wide baseline.
- Tag detail panel: opens on click, showing that tag's trend over time (switchable between pageviews, users, sessions, average time on page, bounce rate, Engagement rate and new-users share), overall stats, entry channels, Top Pages for a Tag, Co-occurring Tags, location, and user agent.
3. Key notes for reading the data right
Tags are read directly from the <meta name="keywords"> meta tag on your site's pages; there is nothing to configure in Shahin, and if a page lacks that tag, no data is recorded for it here. A topic being empty in this report just means those pages were never tagged — not that the content had no traffic. Since a page can carry several tags, its views count toward every one of them; so the table's pageviews column sums to more than your site's total, which is entirely normal. To see how one specific URL performs rather than a whole topic, use the Pages dashboard.
FAQ
The tag with the highest average user retention time across its related pages — a depth-of-reading indicator, not just traffic volume.
Because growth % is only calculated for tags with at least 1,000 views in the previous period; that floor prevents statistical noise on small numbers.
Yes — that card measures only the rate of growth, not absolute volume; to see each topic’s actual traffic, check the pageviews column in the tags table.
Each page’s share of that tag’s total pageviews; a very high share on one page means the whole topic’s traffic rests on a single article.
They’re the topics sharing the most pages with the current tag — useful for spotting nearby content themes.
Tags is built for evaluating content groups; for one specific address use the Pages dashboard.
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