Pageviews per user

This metric comes from dividing a page's total views by the total number of unique users who viewed it; unlike metrics based on sessions, this number is measured entirely at the unique-user level and scoped to that one page.

This metric shows you the pattern with which audiences visit a page: do they see it once and move on, or come back repeatedly?

• A high repeat-visit rate on pages like dashboards, tools, or pricing pages is completely natural and a sign of constructive engagement.
• By contrast, a high repeat rate on a news article or text content usually signals ambiguity, a confusing page structure, or the user's inability to quickly find the information they're looking for.