Excessive Scroll

This signal is detected from a pattern of repeated or back-and-forth scrolling on a page; it typically happens when a user is searching for something they can't easily find, or the page is longer than it needs to be.

This metric gives you a precise radar for audience disorientation and weak content structure. Imagine you want to know which page confused users — not through a technical error, but through weak information architecture; Excessive Scroll shows exactly that. If a page frequently gets this tag, it's time to shorten its content or bring what users are looking for higher up.