Quick Back

This signal fires when a user returns to the previous page shortly after arriving on a page, without meaningful interaction — a sign of mismatch between what a link promised and what the user actually found on the destination page.

This metric gives you a precise radar for misleading paths and mismatched expectations. Imagine a link on your site promises one thing but the destination page shows something else; Quick Back exposes exactly that mismatch. Repeated occurrences of this tag on a specific path are a strong sign that either the link's title or description needs fixing, or the destination page's content needs to align with what users expect.