Events per User
IntermediateEvents per user is the average number of tracked events recorded for each active user in a period, measuring activity intensity rather than audience size.
The metric depends entirely on the tracking plan: adding one new event or switching on autocapture raises it without any user changing behavior, so period-over-period comparison is valid only with a stable plan. The second problem is the mean itself; event counts per user are usually long-tailed, and a small number of heavy users pull the average up while the typical user generates far fewer events. Reading the median or the full distribution is almost always more honest than the average. Taxonomy granularity matters too: a product that splits one interaction into five events reports a bigger number with no real advantage.
How it is calculated
Events per user = total events in the period ÷ unique active users in the same period
The denominator counts only users with at least one event in that period, not all registered users; the unit is a count of events and it does not add up across periods.