On-page Feedback

On-page feedback is collecting a visitor's opinion where they are using the product, through devices such as a helpful or not helpful button, a star rating or a short comment box.

Its value is simultaneity: the opinion is captured in the moment of use, so it carries no recall error and is bound to a specific page, unlike an email survey arriving days later without context. The main limitation is self-selection bias, since the people who answer usually sit at the extremes of satisfaction and response rates often stay below a few percent, which makes the resulting proportions unsafe to generalise. The right reading is to treat this data as a pointer rather than a measurement: it says where to look, and behavioural data and session replay then say what is broken there.