Engaged User
Intermediate PronunciationEN/ɪnˈɡeɪdʒd ˈjuːzər/
An engaged user is a user who, within a period, passes the threshold a team sets for real usage rather than merely opening the product.
The threshold usually rests on one of three axes: frequency, how many days out of thirty the person was active; breadth, how many distinct features they used; and depth, how many times they performed the core action. There is no standard definition, so the label only means something inside one product over time and cannot be compared between companies. A common error is setting the bar low so the number looks large; once ninety percent of users count as engaged, the segment no longer drives any decision.
FAQ
No. An engaged user passes a baseline threshold of sustained use; a power user sits in the top decile of usage and usually behaves differently. The first is a health label, the second a small and distinct segment.