Exit Page

An exit page is the last page a user viewed in a session before leaving the site.

An exit page answers where users leave and is useful for finding drop-off points along a path. But the biggest misreading is that a frequent exit page is not necessarily a bad page: a thank-you or an end-of-article page is naturally an exit page because the user is done, and high exits there is good news, not bad. Do not confuse an exit page with the exit rate: an exit page is a count (how many sessions ended here), the exit rate is a ratio (what share of this page's views ended in an exit), and decisions should rest on the rate, not the raw count. Another key difference from a bounce is that a bounce means a single-page session, whereas an exit page can come after several pages. The right place to worry is a page that should not be the end of a path but has a high exit rate, like the middle of a checkout funnel.