Click

A click is a direct user interaction with an element on the page, a mouse press or a tap, which an analytics tool records as an event.

Click capture takes two forms: manually defining an event for the elements that matter, or autocapture, where one document-level listener stores every click with the element's selector and text. Note that in search and advertising tools the word click means something else: a click on a result or an ad, before the user reaches the site, which is a traffic-acquisition metric rather than an on-page interaction. A common mistake is reading raw click counts as engagement; repeated clicks on an element that does not respond raise the number while signalling confusion.