Page Path

A page path is the part of a page's address after the domain — like /blog/seo-guide — which forms that page's unique identity in reports.

A page path is the base unit of most content reports: each row of top pages is really a path. But several serious traps live here. First, URL query parameters like a session id or UTM can split one page into dozens of different paths and fragment its true pageviews into hiding; so unimportant parameters usually need to be normalized away. Second, a trailing-slash or case difference (/About vs /about) sometimes creates two separate rows that should be merged. Third, in single-page apps where the address changes without a full load, recording the path correctly requires a virtual pageview event, or all views collapse under one path. Do not confuse a page path with the full URL; the path is usually without the domain and without parameters, so aggregation stays clean.