Scroll Map
Beginner PronunciationEN/skroʊl mæp/
A scroll map is a colour overlay on a page that shows what share of visitors reached each vertical depth of that page.
The tracking script records the deepest point each pageview reached and the map averages those values across all pageviews, usually drawn as a line marking where 50 percent of visitors stopped. The common mistake is reading reach as reading: scrolling quickly to the bottom signals nothing about attention, and a long pause near the top can mean the answer was found there. A sharp drop just below the fold is often caused by a tall hero image rather than by disinterest in the content.
FAQ
A scroll map is about reach and answers whether the content was seen at all; a click map is about response and shows what people acted on. A button with a low click rate that only 15 percent of visitors ever reach has a placement problem, not a wording problem.