Click Map

A click map is a color overlay on the page itself showing which elements and spots visitors clicked — or tapped on mobile — most.

A click map is good at exposing the gap between what a designer thinks matters and what users actually tap; a click on a non-clickable element is a clear signal of an unmet expectation. But it has traps: clicks on a frequently used button are natural and not necessarily a problem, so being hot is not always bad; and because the map is bound to on-page position, on responsive pages — where layout shifts with screen size — merging mobile and desktop onto one image misleads and they should be read separately. Thin data, as with any heatmap, paints random spots as hot. A click map is kin to the scroll map and move map, and the three together form on-page behavior.