Visit Cadence

Visit cadence is the pattern of intervals between one user's successive visits, showing whether their return follows a regular rhythm or is scattered.

It is computed by ordering each user's sessions and taking the gaps between consecutive ones, and what matters is the distribution of those gaps rather than their average. That is what separates it from frequency: frequency says how many visits happened in a month, cadence says how they were spread, and ten visits across two days is a very different behaviour from ten visits across thirty. Its practical use is setting a dormancy threshold, since for a group whose usual gap is seven days a twenty-day silence is a churn warning, while the same twenty days is ordinary for a group with a monthly rhythm. The common mistake is applying one threshold to everyone, because each segment's natural rhythm is set by their need rather than by the calendar.