Bounce Rate
Beginner Pronunciation
Bounce rate is the percentage of visits where the user left without any interaction or viewing a second page.
A bounce means the user landed, saw that single page and left. A high bounce rate is not always bad — it is natural on a blog post — but on a campaign landing page or product page it usually means the content misses expectations or the page is slow.
How it is calculated
Bounce rate = single-page sessions ÷ total sessions
A single-page session is one where the user viewed only one page and left with no further interaction. The result is shown as a percentage.
FAQ
It depends on page type: content pages can be fine up to ~70%, while campaign landing pages should usually stay below 50%. The most useful comparison is against the page’s own history.
Bounce rate counts single-page visits only; exit rate says how often a page was the last one in a journey — even after several earlier pages.
Sources:Wikipedia — Bounce rate