Top Page
Beginner PronunciationEN/tɑːp peɪdʒ/
A top page is the page that recorded the highest value of a chosen metric within the selected range, and the ranking changes when that metric changes.
An analytics tool groups hits by page path and sorts the list in descending order; the default metric is usually pageviews, but the same list reorders under unique users, entrances or conversions. Two practical traps follow. Sorting by pageviews almost always lifts the home page and listing pages to the top, and no decision comes out of them. URLs that differ only by a query string or a trailing slash split one page into several rows and can push it out of the list entirely. The list is also a picture of past demand rather than a growth signal: a small page rising fast never appears in it.
FAQ
It depends on the question. Entrance pages measure pull, pageviews measure consumption, unique users measure real reach, and pages that lead to conversion carry the commercial decision. One list cannot answer all four.