Daily Visits
IntermediateDaily visits is the number of sessions started on the site on a given day; the unit of counting is the visit or session, not the person and not the page.
In classic web vocabulary a visit is a session: one continuous stretch of activity that closes after a period of inactivity, so one person can have several visits in a day. That makes daily visits a middle metric, sitting between unique visitors (how many people) and pageviews (how many times a page loaded). Read alone it can mislead: a rise in daily visits without a rise in unique visitors means the same people are returning more, which is good loyalty news, whereas both rising together means real audience growth. A key technical point is that the definition of a session follows rules — an inactivity timeout and a fresh start on a source change — so two tools with different rules can report two visit numbers for the same day without either being wrong.
How it is calculated
Daily visits = number of sessions started on the site in one day
The output is a whole number. Because the unit is the session, it is always greater than or equal to unique visitors and less than or equal to pageviews.