Avg. Pageviews per Session

Average pageviews per session shows how many pages users viewed per session on average: total pageviews divided by the number of sessions.

This is the simplest measure of engagement depth and tells you how far a typical visit gets into the site, but its being an average carries a trap. Because the distribution of pageviews on the web is heavily skewed — a mass of single-page sessions beside a few very deep ones — an average of two or three can mean either that everyone views roughly two pages or that most view one while a minority view ten. It should therefore be read beside the single-page-session rate to tell whether the average comes from real depth or from a few outliers. Another point is that a high number is not always good: on a landing page built for one action, many pageviews can mean the user is lost and hunting for something they cannot find.