Entrance Rate
IntermediateA page's entrance rate shows what share of that page's pageviews were the first page of a session — the point where the user began their visit.
This metric sorts pages by their role in the journey: a page with a high entrance rate is a gateway users land on directly from outside, while a page with a low entrance rate is more an intermediate destination of an internal journey. Its importance is that expectations differ between the two; an entrance page must make its purpose and next step clear in the first few seconds, because its user has no prior context. Entrance rate should not be confused with bounce rate: entrance says where the user came in, bounce says they left without interacting; a page can have a high entrance rate and a low bounce rate, meaning it is a good gateway. Campaign landing pages usually have a very high entrance rate, and that is normal.
How it is calculated
Page entrance rate = entrances of the page (views that were a session's first page) ÷ total pageviews of that page × 100
The output is a percentage. The denominator is that page's own pageviews, so the rate is meaningful page by page, not for the whole site.