Autocapture

Autocapture is a tracking approach where the analytics library records interactions such as pageviews and clicks on its own, without code written per event.

The library attaches page-level listeners and records each interaction using structural clues from the element: button text, element id, CSS path. The upside is data from the day of installation, so a question that surfaces a month later still has history behind it. The downside is that the name is structural rather than semantic, so a markup change breaks the series, and no business attribute such as order value travels with the event. Scope also differs sharply by vendor: some capture every click on the page, others only a fixed list of common behaviours.