Event Count

Event count is the total number of times an event was recorded in the selected period; every occurrence counts as one, not every person.

Event count is the rawest number in a report and ambiguous on its own, because a rise can mean deeper usage, more traffic, or an instrumentation bug that fires the same event twice. It is therefore read beside two other numbers: the unique users who produced it and the number of sessions that contained it. If the count grows while unique users stay flat, either behaviour deepened or the event is being duplicated, and only inspecting raw sample events separates the two.