Data Proxy

A data proxy is an endpoint on the site's own domain that receives analytics requests from the browser and forwards them to the collection backend.

To the browser the request goes to the domain the visitor is already on, so it counts as first party; the usual implementations are a path on the web server or a subdomain pointed at the analytics service by CNAME. That reduces blocked requests and extends the life of identifiers browsers restrict on third-party domains, but it creates an operational dependency: any outage or slowness on that path turns directly into lost data. The important misreading is treating a proxy as a consent mechanism, since hiding a request from a blocker does not make the collection lawful and regulators view it as the same processing.