Group Property

A group property is an attribute belonging to a group or account rather than a single user — such as a company's subscription plan or an organization's industry.

A group property comes from B2B analysis, where the unit of decision is a company rather than a person: ten users from one organization all sit under one account, and properties such as company size or renewal date belong to the account, not to each user. That separation of levels enables fresh analyses: account-level retention, account health, and expansion signals. But a group property has a heavy prerequisite: every user event must be tied to a group, and that takes extra instrumentation. The common mistake is treating a user property and a group property as one; a person's role is a user property while the company's industry is a group property, and blending them makes you sum wrong — for instance counting one company ten times because it has ten users.