Group Analytics

Group analytics is the ability of an analytics tool to report on a company, team or workspace as the unit of analysis by attaching a group key to events and profiles.

A group call, or a group property on the profile, declares which organisation each user belongs to; the tool then keeps a group profile beside the user profile and recomputes metrics such as retention and funnels with the group as the unit. One user can belong to several groups, and groups can nest, for example a team inside a company, which is where implementations diverge most. The common error is reading a count of distinct group keys as a measure of depth: an organisation with two hundred users counts as active when one of them signs in, so that number should always be read next to per-group user coverage. Account-level analytics describes the same idea from the reporting side, while group analytics is the vendor name for the mechanism underneath.