Org-level Metric

An org-level metric is a metric aggregated to a whole organization or account rather than the individual — such as a company's active-user count or that account's total revenue.

The same behavior can be read at two granularities: at the individual level ('how often did this user come') and at the org level ('how active was this company in total'), and these answer different questions. An org-level metric is essential for B2B because renewal and sales decisions are made by account, not by single user. But building it has a precondition: each user must be mapped to an organization, or no org-level sum is possible. The common trap is naively summing individual metrics; some metrics do not sum correctly (a company's 'active users' needs a unique count, not a sum of sessions). So an org-level metric is not merely 'a bigger sum' but a redefinition with a different unit of analysis.