Power User

A power user is the small slice of users with the highest frequency and depth of use, usually creating a disproportionate share of the product's value.

A power user is defined on a recurring reality: in most products the usage distribution is heavily skewed and a small minority creates a large share of activity. Its precise definition is not a matter of taste; it is usually set by a clear behavioral threshold: active days per month, or sitting at the top of the power-user curve. Knowing this group has two-sided value: they are the most important users you cannot afford to lose, and the best source for understanding how the product is used at its best. But there is a trap: a power user is not representative of the average user, and building only for them can make onboarding harder for newcomers. So this group should be identified and retained, yet product decisions should not be made from them alone.