Account-level Analytics

Account-level analytics measures product usage with the customer organisation as the unit of analysis, rather than the individual user.

Each event carries an account identifier alongside the user identifier, so the same dataset can answer how many organisations used a feature and not only how many people did. Swapping the unit changes the arithmetic: an account with fifty seats produces roughly fifty times the events of a single-seat account, so counts must be normalised per account before two accounts are compared. The word account also collides across tools, meaning one person's login in consumer analytics and the contracting organisation in business software. The common failure is calling an account healthy because its total usage is high, when all of that usage comes from one person whose departure ends the relationship.