Exit Event

An exit event is the last event or page a user performed before ending the session or abandoning the path — the marker of where the user leaves the flow.

An exit event is the endpoint of a journey and, in backward path analysis, the anchor the analysis starts from. But an exit event should not be equated with failure: a user who completed their goal and left also produces an exit event, so the page with the most exits is not necessarily the worst; a thank-you or order-confirmation page naturally has high exits because the user's task ends there. The real issue is telling a “healthy exit” from an “exit that signals a problem.” The technical note is that detecting an exit depends on measuring session end, and browsers do not always send a reliable page-close signal, so the last recorded event is sometimes not truly the user's last action but the last thing the tool managed to capture.