Assisted Conversion

An assisted conversion is one in which a channel or touchpoint played a role along the path but was not the last touch before the conversion — it helped, yet did not take the final credit.

The idea is a reaction to last-click bias: when all credit goes to the closing channel, top-of-funnel channels that first discovered the user get zero and their budget is slowly cut. Assisted conversion makes that hidden role visible, saying how often a channel appeared in successful journeys even when it was never the last touch. But seeing assisted conversions carries a heavy precondition: several of one user's sessions across days and devices must be stitched together, and that cross-identification is fragile on today's web because of cookie and privacy limits. The key point is that “assisted” proves presence, not value; to know whether a channel truly caused the conversion rather than merely appearing on the way, you need an incrementality test, not a presence count.